Quite often with food photography I complete simple menu images for clients who want food photographs with just their dishes by themselves in front, or on a white background so they can easily remove the background later and use the images across a variety of marketing areas to show potential clients their menu.
The simple clean background style of the image above is in contrast to the example below which is more stylised using a textured background and props in addition to the dish itself.
With simple menu images photographed for background removal I can setup the white background restaurant dining area after the restaurant opening hours or some other area close ot the kitchen so that the food comes straight from the kitchen to the camera. I need a space roughly 4×5 meters to setup in along with my lights to make sure I can show the food to is best making the colours and textures pop which is especially important since the food is the only thing in the images.
Above is an other example of where this style of simple menu images is often used. While not a menu the idea is the same with the client removing the background of the image later so that the image can be used across various marketing areas later.
And again the same basic idea applied with the bottle I photographed for a bottle shop. They needed to use this image along with images of their entire range on their website without the background showing. This was actually captured durringn covid lockdown when they wanted to improve their website ordering.
The background doesn’t always have to be white. With the burger photograph above the client wanted to be able to add text around the burger later for their marketing. They were able to use their food photography for this and also remove the background and end up with two different versions of the image for even more versatility in their use of the burger photographs in their marketing.
If you need some food photography for your menu displays or other areas of your marketing get in touch using the form below.
For more information on my food photography services have look at this food services page
For some other food blog posts you can have a look at this one on cook book food photography
or another on some photography I captured for source cafe here in Auckland
For a more examples of my past food photography have a look at this gallery of food images I have captured over the years in Auckland and further afield